Heritage is a powerful and positive force in the 21st century; stimulating economic growth, attracting tourism, providing a sustainable foundation for the renewal of local areas, encouraging a sense of citizenship and building community spirit.
The Heritage Alliance aims to demonstrate the importance of our heritage as a national asset that can deliver wide-ranging public benefits. It is a strong and independent voice for the sector, influencing and taking the lead to connect heritage with the big issues in modern society. 2010 is set to be a year of forward thinking, stronger campaigning and getting the message out loud and clear in all the right places.
To find out more about The Heritage Alliance’s aims and how it will deliver these, download the 2009-2012 Strategic Plan here.
To find out more about The Heritage Alliance’s mission and the goals it calls on the Government to deliver, download the manifesto Making the Most of our Heritage, below.
Our manifestos:
- Making the Most of our Heritage a manifesto from The Heritage Alliance
- Key statistics to support Making the Most of our Heritage
- Places of Worship@The Heritage Alliance a manifesto
Our members’ manifestos:
- Inspirational Places a manifesto from The Historic Houses Association
- Vote for the Countryside in 2010 a manifesto from the Campaign to Protect Rural England
- Manifesto for the Rural Economy a manifesto from the Country Land and Business Association
- Breaking Down the Barriers a manifesto from The Ramblers’ Association
- Making Better Places a manifesto from The Institute of Historic Building Conservation (IHBC)
- Inland Waterways: What Can They Do For Your Constituency? Parliamentary briefing from the Inland Waterways Association.
The Heritage Alliance belongs to the cultural consortium that launched
Fact sheets and other links:
- Heritage Fact Sheet 1: the historic environment
- Heritage Fact Sheet 2: tourism
- The Power of Volunteering a manifesto from Volunteering England


