Email open rates are a common metric in email marketing. They can be difficult to measure, though.
Subject lines are your first (and sometimes only) chance to grab your subscribers’ attention and make them curious enough to open your email. Entice their curiosity by asking questions, providing useful information, or being funny.
1. Keep it short and sweet
While email open rate benchmarks can provide a helpful reference point, the only way to truly gauge your performance is by tracking and analyzing your own email marketing statistics. You can do this by looking at your average email open rate over a certain time period and comparing it to other desired metrics, like click-through rates or conversions.
In order to increase email open rates, you need to focus on making your emails irresistible and valuable for your subscribers. To do this, try to avoid using attachments and use clear subject lines. This will help to ensure that your email is not automatically flagged as spam. In addition, make sure to avoid using spam trigger words that could turn off your subscribers.
Another important factor is timing. By understanding when your audience is most active, you can better optimize the time of day to send your emails. This can vary by industry and audience, so it’s important to test different times and days to see what works best for your business. Additionally, be sure to segment your list and only send to high-intent contacts. To do this, be sure to use double opt-ins and confirm email addresses to ensure that you are only sending to people who want to receive your content.
2. Include a call to action
The key to email marketing success is to deliver something that your audience wants and needs. If your content is valuable, your subscribers will keep opening your emails, and they may even recommend them to friends and family members. This could lead to new customers for your business, which is why it’s important to always provide value in every email you send.
One way to do this is by personalizing your subject lines. Using your subscriber’s name in the subject line can increase your open rate by 2%, according to research from Retention Science. This can be as simple as using their first name or even their full name. It’s also a good idea to personalize your preheader text, which can be used to provide a sneak peak into the content of your email. You can use this space to incorporate your subscriber’s name, a trending topic, a relevant joke or emoji, etc.
Another way to make your email content more personalized is by offering problem-solving tips that are relevant to your audience. This can be done by identifying pain points that are specific to your industry and providing information that helps solve those problems. For more inspiration and ideas, consider checking out some examples from Emails Nest.
3. Make it relevant
Emails are one of the most important forms of communication in today’s marketing world. They can be used to reach and engage your audience, and they can also help you convert them into paying customers. However, it can be hard to stand out in your subscriber’s inboxes and get them to open your emails.
Fortunately, there are some simple things you can do to increase your email open rates. The most important thing is to make your emails relevant. Emails that aren’t relevant to your subscribers will most likely be ignored or marked as spam. To ensure your emails are relevant, you can segment your list based on demographic and behavioral data. This will allow you to send more targeted and relevant emails to your subscribers, which can lead to a higher open rate.
Another way to make your emails more relevant is to use humor. Humor is a great way to grab the attention of your subscribers and may even cause them to smile, which can be enough to draw them into opening your email. Additionally, you can try using shocking or controversial subject lines to get people’s attention and pique their curiosity.
Finally, you should avoid using spammy language in your subject lines. There are plenty of lists of words that can trigger spam filters, so make sure to check out these lists before sending out your next email.
4. Make it personal
Your email open rates are the key to determining how well your emails connect with your audience. By understanding how many people actually see your emails, and by examining what actions they take after opening them (clicking on links, purchasing products, etc), you can make better decisions about your email strategy.
With so many emails sent out every day, it can be challenging to stand out and get your emails opened. One way to do this is by making them personal. Subject lines are a key component of an email and can have a major impact on the success of your campaign. They are what makes your email visible in a crowded inbox and entices subscribers to open it.
Try to keep them short and sweet but compelling. Use numbers to break up the standard text and emojis to add some flair. You can also personalize your email subject line by using the recipient’s name or mentioning their past activity, so long as they have opted-in to receive your emails.
Personalizing your subject line can increase your open rate by up to 50%! So, it’s definitely worth the extra effort to make your emails feel more relevant to your audience.
5. Make it compelling
Email deliverability is an important part of your email marketing. If your emails are landed in spam folders, it will negatively impact your IP reputation and lower your email delivery rates. This will also affect the number of people who will see your emails. To avoid spam filters, make sure your email is sent from a recognizable domain and that it’s clearly visible in the email subject line. Also, avoid using any spam trigger words (cheap, jackpot, 100% free) in your subject line or preheader text.
Subject lines are responsible for a huge portion of your email open rates. They are your first and sometimes only chance to grab the attention of your audience and spark curiosity. Subject lines should be short, concise, and readable on desktop and mobile devices. They should also match the content of the email.
Adding personalization to your email is another great way to increase email open rates. This can include addressing your subscribers by name, mentioning their past interaction with your brand, or providing content tailored to their interests.
6. Make it fun
Email marketing is about more than just getting your customers to open your emails—it’s about giving them something valuable that they can take action on. And, one of the best ways to do that is by making your emails entertaining and informative.
Curiosity is a powerful force that can lead people to open your emails. That’s why it’s so important to make sure your subject lines are intriguing and engaging. For example, using a subject line like “The #1 tip to get more opens” will catch your readers’ attention and make them curious about what you have to say.
Another great way to make your emails more fun is by personalizing them. When you do, you show that you care about your customers and that makes them more likely to open your emails. This is a great tactic to use when sending out your weekly or monthly newsletters.
Finally, be sure to optimize your emails for mobile. After all, most people now check their emails on their phones. And, if your emails are difficult to read on mobile devices, you’ll turn off a lot of potential customers. For this reason, it’s always a good idea to test different email templates on mobile before sending them out.
7. Make it memorable
The subject line is a critical piece of email content and is responsible for a large part of an email’s open rate. It is the first thing that your subscribers will see and it can influence their decision to read or delete your email. To increase your email open rates, make sure that the subject lines are relevant and engaging.
Using humor in your email subject lines can be an effective way to catch your readers’ attention and make them more likely to open your emails. However, you need to be careful not to overdo it or your subscribers may become annoyed and stop opening your emails.
You also need to avoid clickbait subject lines, which can make your readers feel cheated and tricked. Instead, try to be more honest and include a clear description of what the email is about in the subject line. Subject lines that contain a person’s first name can also boost email open rates.
One of the best ways to increase your email open rates is to use double opt-ins. This means that your subscribers must confirm their email address by clicking on a link provided in an email before they can receive your marketing messages. This increases your email list’s quality and will help you to reduce unsubscribe rates.